- what rhetorical devices have they used?
- how have they used fundamental design principles?
- what are the themes / content / tensions in a range of media.
The use of water level in a glass is a classic representation of equality. The subtle use of lipstick illustrates that is is equality between women and men. The scale of the glasses show the focus and simplistic idea in this poster. Tension is created between the viewer and the subject. It makes you think about what is it directly referring to? Is it just about gender equality in general? I feel compelled to talk about it, and also a part of this campaign.
This poster is very strong in demonstrating the dominance men have. The use of the mannequin representing a women communicates connotations such as; women are an object for mens possession; men have control of womens bodies; and women don’t have a voice/ choice. The fact that the man is a black and white photograph indicates that they are this intimidating, domineering and predatory figure. The bold magenta colour symbolises youthfulness and energy and redder hues voice a call to action. I find it interesting that the text ‘my rights’ is larger than ‘my body’ emphasising the importance of womens rights and the overall goal of gender equality.
The image of the fruit seems very basic at first glance, but them reading the title references the unnecessary harm to women. The fruits shape is a rhetorical representation of womens genitals, the fact that is has been chopped up creates a striking meaning to the viewer. This very subtle poster is very emotional and captivating. FGM is usually done with no medical reason.
I like the play of words in this poster. Referencing a song/ lyrics paired with ‘fundamental human rights’ blatantly tells the viewer that it is about equality. The simple circles are effective in displaying the Free The Nipple campaign. The balance between the circle and text makes it easy to read and comprehend the meaning.