4.2 Refinement

Posters

examples of books used in posters

Working on my second poster. At first I was stuck on how to refine this one, having a book/dictionary that showed the language and also portray protest or disapproval of how theses words are used. I found that illustration was the easiest and quickest way I could see my concepts and determine if they could work. I think having a women dwarfed by the book would show how consumed woman are by the language and portrayal of them, it devalues them as there is no male equivalents. This inequality could also be referred to as casual or unconscious sexism. I am starting to look and the text I am going to use. I don’t think this poster will need much, maybe a short headline and a fact/statement.

 

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4.2 Design Refinement

Posters

Looking at examples of posters with Russian dolls, I thought about how I would illustrate the animals within the shape and where a woman could be in relation to it. Making it look like they are not floating but the doll pieces are stacked and falling away to convey that a woman is more than the label/ derogatory term used against her. That language can confine and over power a woman’s potential and self esteem.

 

 


Class Review

We had a short lecture about the process of making our posters. Making iterations/ refinements and exploring a variety of different colours, styles, placement etc. and then printing them out to see what look/works best, this would be done by using thumbnails and cropping L’s. Also the words/text that could be used, nothing too obvious but gets the message across. After we have decided on the best development, then we would get into the micro aspects of refinement.

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4.1 Type and Image

Words are powerful vessels for meaning in visual communication design, words can be used to emphasise, change, contrast, contradict, and /or question the meaning of the message conveyed in our images.

Poster Developments

After presenting my work I found that there was confusion and and mixed messages within my posters. The imagery was not quite conveying the idea of use of language. I was then advised to go back to my initial concept and strategies of the ‘dictionary’ and ‘Russian dolls’ I had set them aside because I was struggling to refine them, but in doing so drifted from my original aim. I should continue with the women not animal concept and explore different styles and illustrations.


Class Review

The lecture was on the relationship of word and image, how they work together to convey the concept by reinforcing, elaborating and emphasising. I found looking at the examples helpful because I got an idea of how I could make visual puns, use single words and manipulating the meaning, provoke the viewer and using type as an image itself. So far I think the concepts and head/tag lines are good, I just need to develop the posters visually. I still think there needs to be more emphasis on the rhetoric in my process. I also need to critique my work on its ihi and wehi.

When making my posters digitally I need to make then in the correct size (A2) so that when I go to print in smaller sizes I will still be able to get the same quality and able to look at it in its final form. properly. This should be done in InDesign and images made in photoshop or illustrator. Start to use grids in InDesign and type should be either made here or created as a vector first then transferred.

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