3.1 Further Research

Everyday Misogyny – subtly sexist words about females.

“Women are either equal to men, or they aren’t and language that goes unchallenged is one of the many ways we allow inequality to lurk around in the dusty corners of offices. There are huge and shocking implications for gender inequality worldwide. People die, are refused healthcare, or suffer attack as a result of gender. Faced with these atrocities it can feel petty to gently challenge the unequal use of the word ‘abrasive’ but the same system perpetuates both behaviours and it’s all based on the same flawed logic.” – Standard Issue Magazine

Violence Pyramid by Ashley Fairbanks | Sacraparental.com

Ban Bossy

When a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: don’t raise your hand or speak up. Girls are called on less than boys and interrupted more.

This shows what sexist language can do, even at an early age.

VCD Precedents

Looking back at the precedents I have already gathered, I have decided to head towards using photographic imagery in collage to portray my issue. I would like the typography to complement the imagery but also show irony. This could include handwritten text, text overlapping imagery, or juxtaposition.

Screen Shot 2017-08-03 at 6.52.22 PM.png


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