2.2 Continued Ideation

Concept Ideation

‘The Visual toolbox’ concept:
Develop your initial concepts (thumbnails) further by exploring the different techniques:
Juxtaposition, Subversion, Substitution/Addition, and Pastiche/Parody

VCD Precedents


Class Review

Todays class we looked at the Anatomy of Design. Understanding plagiarism and copyright.

I continued to generate ideas in relation to my chosen topic – Gender inequality in relation to derogatory terms and subconscious sexism in New Zealand vernacular. After having a one on one with Matt, I need to think about taking a two ideas that don’t necessarily go together and manipulate the meaning. This could be done by pulling out a specific derogatory term and expanding on it, and finding other meanings/ interpretations of the word or phrase.


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